Die wichtigsten Werbeträger sind die eigenen Mitarbeiter

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Heute hab ich endlich einmal ein Interview mit einem Unternehmensführer gelesen, der offensichtlich seine Mitarbeiter nicht nur für Produktionsmittel hält: Götz Werner, Eigentümer der dm-Kette im Interview mit dem Profil: profil: Die Leute werden in der Krise allerdings weniger zum dm-Friseur gehen, kein Shampoo kaufen oder auf das Parfum verzichten. Werner: Unsere Aufgabe ist es weiterlesen…

Die 7 Innovationskiller nach Praveen Gupta

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Seven Killers of Innovation by Praveen Gupta Corporate leadership understands innovation is important for success, employees understand how to innovate, and innovation occurs in every business. However, the extent and rate of innovation have been insufficient. I believe that following seven killers innovation suppress our innovation instincts: Harmful Vocabulary – Words such as „used to“, weiterlesen…