Die wichtigsten Werbeträger sind die eigenen Mitarbeiter

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Heute hab ich endlich einmal ein Interview mit einem Unternehmensführer gelesen, der offensichtlich seine Mitarbeiter nicht nur für Produktionsmittel hält: Götz Werner, Eigentümer der dm-Kette im Interview mit dem Profil: profil: Die Leute werden in der Krise allerdings weniger zum dm-Friseur gehen, kein Shampoo kaufen oder auf das Parfum verzichten. Werner: Unsere Aufgabe ist es weiterlesen…